Your members want to hear from you, and they want to be heard, as well. This is how engagement builds over time. For the first time, UnionTrack® ENGAGE gives unions the ability to hold two-way conversations with their members in real time, so you know what your members are thinking. They then begin to amplify your messaging through social media and in one-on-one conversations with other members, their family and friends.
Two-way conversations make members feel more connected to the union. They become more active and committed, and are more likely to ENGAGE in advocacy, COPE, and organizing efforts. They know their union is looking out for them because they see it in real time. A more connected union makes for stronger collective action.
Use that connection with your members to collect their opinions through live surveys. Identify your up-and-coming leaders and recognize your most influential members by seeing who engages in which activities. And, of course, collect dues and recurring payments directly as insurance against anti-union "Right to Work" and "Paycheck Protection" legislation being pursued at the Federal, State and Local levels.
- MALANKA P.
- ROBERT. C.