Your members want to hear from you, and they want to be heard, as well. This is how engagement builds over time. For the first time, UnionTrack® ENGAGE gives unions the ability to hold two-way conversations with their members in real time, so you know what your members are thinking. They then begin to amplify your messaging through social media and in one-on-one conversations with other members, their family and friends.
Two-way conversations make members feel more connected to the union. They become more active and committed, and are more likely to ENGAGE in advocacy, COPE, and organizing efforts. They know their union is looking out for them because they see it in real time. A more connected union makes for stronger collective action.
Use that connection with your members to collect their opinions through live surveys. Identify your up-and-coming leaders and recognize your most influential members by seeing who engages in which activities. And, of course, collect dues and recurring payments directly as insurance against anti-union "Right to Work" and "Paycheck Protection" legislation being pursued at the Federal, State and Local levels.
Our 2021 survey of 204 dues-paying members from 100 U.S. unions, conducted by Epic Presence, shows the importance of unions developing their communication strategies to effectively engage with their members.
Ken Green, the CEO of UnionTrack, Inc., discusses ENGAGE, the union-friendly app designed to solve important workflow issues for labor unions. In this clip, Ken discusses growing up in a union family and how he became passionate about the labor movement.
UnionTrack, Inc., the North American SAAS leader in member engagement software, has been selected to develop and deploy a robust member-engagement system for the 110,000-member International Union of Painters and Allied Trades (IUPAT).
UnionTrack, Inc., the North American SAAS leader in member engagement software, has promoted two long-time veterans of the labor movement to senior roles within the company, enabling Ken Green, the company's founder and CEO, to work more closely with unio
Here are the latest updates on the Federal Labor Union Task Force recommendation and the path forward for the PRO Act, two key pieces of Biden s pro-worker agenda.
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To successfully unionize, organizers must know their rights for communicating at work and how to use digital tools to facilitate conversations.
The post Ready To Unionize Your Workplace? Know Your Rights To Organize and How to Use Digital Tools to Succeed appeared first on UnionTrack.
Workers at chain coffee shops such as Colectivo and Starbucks, which are traditionally non-union workplaces, are now unionizing.
The post A Look Inside The Rise of Union Organizing at Coffee Shops appeared first on UnionTrack.
Union leaders must be thoughtful and deliberate about communicating with members on social media. These best practices can help unions maximize their efforts.
The post Union Communications: How Labor Leaders Can Use Social Media To Connect With Members appeared first on UnionTrack.